Wild Nectar Hard Juice is a More Fruit-Forward Alternative to Hard Seltzer
Laura McQuarrie — October 6, 2023 — Lifestyle
References: newbelgium & brewpublic
New Belgium Brewing's Wild Nectar Hard Juice is made with real fruit juice and offers a more fruit-forward experience than the average hard seltzer.
“Consumers are looking for more options in the hard beverage space, so we created an exciting new product in this new category that delivers a unique flavor experience,” said Jared Spagnola, Brand Manager at New Belgium Brewing, “Wild Nectar is incredibly easy drinking without sacrificing on big, fresh fruit flavor.”
Available in varieties like Passionfruit Lime, Strawberry Guava, and Passionfruit Orange Mango, these hard juices come in at 5% ABV and boast just one gram of added sugar. These juicy canned beverages are slightly sweet and lightly carbonated, offering a refreshingly different option for fans of hard seltzers.
“Consumers are looking for more options in the hard beverage space, so we created an exciting new product in this new category that delivers a unique flavor experience,” said Jared Spagnola, Brand Manager at New Belgium Brewing, “Wild Nectar is incredibly easy drinking without sacrificing on big, fresh fruit flavor.”
Available in varieties like Passionfruit Lime, Strawberry Guava, and Passionfruit Orange Mango, these hard juices come in at 5% ABV and boast just one gram of added sugar. These juicy canned beverages are slightly sweet and lightly carbonated, offering a refreshingly different option for fans of hard seltzers.
Trend Themes
1. Fruit-forward Hard Beverages - Canned hard juices offer a more fruit-forward experience than traditional hard seltzers, providing consumers with a unique flavor opportunity.
2. Low-sugar Alcoholic Juices - With just one gram of added sugar, canned hard juices cater to health-conscious consumers seeking a refreshing and guilt-free option.
3. Expanding Beverage Options - Consumers' demand for more choices in the hard beverage space presents an opportunity for new and exciting products like Wild Nectar Hard Juice.
Industry Implications
1. Alcoholic Beverage Industry - Canned hard juices disrupt the alcoholic beverage industry by offering a flavorful alternative to traditional hard seltzers.
2. Healthy Beverage Industry - With their low sugar content, canned hard juices tap into the growing market of health-conscious individuals seeking guilt-free beverage options.
3. Flavored Beverage Industry - The fruit-forward flavors of canned hard juices provide a refreshing alternative for consumers looking to explore new and exciting beverage options.
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